41% of Millennials Use ChatGPT for Product Discovery

Millennials are changing how they find products, and it has a direct impact on your digital storefront. While Google is still the leader, over 40% of Millennial shoppers now use ChatGPT for product discovery. This shift means the customer's journey often starts long before they land on your website. They are using AI to compare options, ask for recommendations, and vet brands. By the time they arrive at your checkout page, they have already been influenced by an AI's summary of your value proposition. For retailers offering consumer financing, this is a wake-up call for your SEO and content strategy. If your financing terms, credit requirements, and BNPL options aren't clearly indexed or discussed in public forums, AI models may not accurately represent your affordability options to potential buyers. Millennials are looking for frictionless paths from discovery to purchase. If they ask an AI for 'furniture stores with low monthly payments' and you aren't in the data set, you lose the lead. Merchants must ensure their financing programs are prominently featured in their digital presence to capture this AI-driven traffic. The traditional search engine optimization game is expanding into AI optimization.

Source: PYMNTS

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