45% Rise in Mobile Price Checks Shows Changes in Store Shopping

Shoppers are increasingly using their phones while standing in your aisles, but they aren't just looking for lower prices elsewhere. New data shows a 45% increase in mobile price checks, signaling a shift toward 'in-aisle decision making.' For retailers, this means the mobile phone has become the primary tool for evaluating whether a purchase is affordable right now. If your financing options—like BNPL or revolving credit—aren't easily accessible via a mobile device while the customer is looking at the product, you are likely losing sales at the finish line. The frequency of digital shopping interactions is rising rapidly, with the average consumer now engaging in digital shopping activities 51 days per month. This constant connectivity means customers expect a seamless bridge between your physical shelves and your digital payment options. They are looking for instant gratification and clear affordability signals. Retailers who integrate QR codes for financing applications or text-to-pay options directly on price tags will capture this 'mobile-first' momentum. The goal is to ensure that when a customer checks their phone to justify a purchase, the answer they find is a clear 'yes' powered by your store's flexible payment solutions.

Source: PYMNTS

← Return to the library· Submit a correction