61% of Consumers Would Consider AI-Recommended Financing

Artificial intelligence is becoming a trusted advisor at the point of sale. New data shows that 61% of U.S. consumers are open to using AI shopping assistants to find and recommend financing options. This shift marks a major change in how your customers decide between Buy Now, Pay Later (BNPL), monthly installments, or traditional credit. Most shoppers aren't looking for AI to make the purchase for them. Instead, they want the technology to act as a filter, narrowing down the best rates and terms before they make the final call. For retailers, this means the 'checkout journey' is no longer just a static button on your website. AI assistants will soon be vetting your financing partners based on transparency and value. If your financing offers are easy for an AI to parse and present, you are more likely to win the sale. The data suggests consumers feel more confident when an objective tool helps them navigate complex financial terms. This trend is particularly strong among younger demographics who already use AI for product research. To stay ahead, ensure your financing terms are clear and integrated with modern digital shopping assistants. The goal is to be the 'recommended' choice when the AI presents options to your customer.

Source: PYMNTS

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