72% of US consumers have used an AI assistant – Visa Trust Index

AI is no longer a futuristic concept for your customers; it is already a standard part of how they shop and pay. New data from the Visa Trust Index shows that 72% of U.S. consumers have used AI assistants, and many are now comfortable using these tools to navigate the payment journey. For retailers and operators, this shifts the focus from 'if' you should adopt AI to 'how' you use it to secure financing and complete sales. Shoppers are increasingly looking for efficiency and personalization. They are open to using AI to discover better financing terms, compare monthly payment options, and resolve checkout issues. However, trust remains the biggest hurdle. While consumers like the convenience, they are wary of how their financial data is handled. As a merchant, the takeaway is clear: integrating AI tools into your consumer financing workflow—such as chatbots that explain credit terms or automated pre-qualification tools—can reduce friction, but you must lead with transparency. If your customers feel the AI is helping them find the best payment plan safely, they are far more likely to convert. The trend suggests that businesses offering AI-enhanced shopping experiences will soon have a competitive edge in capturing high-ticket sales.

Source: Finextra — Lending

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