77% Would Choose Their Existing Financial App for a Digital Asset Wallet

Your customers are looking for ways to spend digital assets, but they aren't looking for new apps to do it. New research shows that 77% of consumers prefer using their existing financial apps or banking platforms to manage and spend digital currencies rather than downloading new wallets. This suggests that the barrier to entry for crypto-based payments is falling as traditional lenders and BNPL providers integrate these features. For retailers, this means the 'crypto conversation' is moving away from niche tech and toward mainstream payment methods. If you currently offer financing or digital payments through a major provider, you may soon see stablecoins or digital assets appear as a standard payment option at checkout. The push is toward making digital currencies feel like 'everyday money' rather than a volatile investment. Merchants should prepare for a future where digital asset acceptance is handled by their existing payment processors, reducing the friction of onboarding new technology. The demand is there; consumers just want the security and familiarity of the financial institutions they already trust.

Source: PYMNTS

← Return to the library· Submit a correction