Bank transfers are now free for Paysera merchants in Lithuania, Latvia and Estonia

This update signals a major shift in how European retailers handle digital payments. Paysera is now offering free bank transfers for merchants in Lithuania, Latvia, and Estonia. To qualify, business owners must migrate from the legacy Checkout system to the new 'Checkout Modern' platform. While credit card processing rates remain the same, removing fees on direct bank transfers provides a significant incentive for merchants to move customers toward bank-to-bank payments. For retailers, this is a direct play to lower the cost of acceptance. Bank transfers often have higher conversion rates in the Baltic region compared to credit cards. By eliminating the per-transaction fee, Paysera is helping small and medium-sized businesses increase their bottom-line margins. This move also reflects a broader global trend where payment providers are using 'free' core services to lock merchants into more advanced technological ecosystems. If you are operating in these regions, the migration to the new platform should be prioritized to capture these savings immediately. It also serves as a reminder to North American and global operators that Open Banking and direct bank payments are becoming a formidable, low-cost alternative to traditional card networks.

Source: Finextra — Lending

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