Calida Financial builds embedded finance platform

Calida Financial has launched a new embedded finance platform that removes the need for physical or virtual plastic cards. By partnering with Bluecode, this technology allows retailers to offer direct-from-account payments using NFC and QR codes. For merchants, this means a smoother checkout process where customers pay directly from their bank or financing account without the friction of entering card details or waiting for a physical card to arrive. This shift is particularly important for operators looking to reduce transaction fees and increase conversion rates. The platform is designed to scale across 260 million acceptance points globally. By bypassing traditional card networks, businesses can potentially see lower processing costs while offering a high-tech, modern payment experience. This technology makes it easier for non-financial companies to offer their own branded payment and financing solutions directly within their existing apps or websites. If you are looking to simplify your point-of-sale experience, this type of 'cardless' infrastructure is the next logical step in mobile payments.

Source: Finextra — Lending

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