Can AI write better PR? Hyundai Card puts it to the test

Hyundai Card is testing whether AI can outperform human teams in creating promotional content and press releases. For retailers and operators, this experiment highlights a shifting trend in how credit products are marketed to consumers. The company found that while AI is incredibly fast, human oversight remains necessary to ensure the brand voice stays consistent. However, the use of AI allows for massive scale. Instead of one generic promotional message, AI can help lenders and merchants generate dozens of variations for different customer segments in seconds. This matters for your business because the cost of marketing your financing programs is about to drop. As credit providers like Hyundai Card integrate these tools, expect more personalized, data-driven marketing assets to be available for your storefront or website. AI can analyze which financing terms (like '0% APR' versus 'Low Monthly Payments') resonate best with specific demographics and generate the creative assets to match. If you aren't already looking at how AI can help explain complex financing options to your customers, you may soon be lagging behind competitors who are using these tools to drive higher conversion rates at the point of sale.

Source: Finextra — Lending

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