Entrust takes on AI-driven account takeover

Protecting your customer financing portal just got more complex due to AI, but new tools are emerging to fight back. Entrust’s latest security update targets 'account takeover' (ATO) attacks, where criminals use AI to mimic customers during high-risk moments. This is critical for retailers because hackers often target financing accounts to make unauthorized large purchases or divert credit lines. Traditional passwords and standard SMS codes are no longer enough to stop sophisticated AI bots. Entrust is shifting the focus from simple login verification to 'identity-centric' security. This means when a customer tries to change a device, recover a lost account, or initiate a large financed transaction, the system uses more advanced methods to prove a real human is present. For a merchant, this technology reduces the risk of fraudulent chargebacks and protects your store's reputation. If you offer in-house credit or partner with BNPL providers, ensuring your tech stack handles these 'high-stakes' identity checks is becoming a baseline requirement. It prevents criminals from draining customer credit limits and keeps your financing program secure.

Source: Finextra — Lending

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