Eqidfax launches two new fraud intelligencce products

Equifax is launching two new tools, Signal Score for Email and Signal Score for Device, designed to help you catch fraudulent applications before they hit your bottom line. For retailers offering in-house or third-party consumer financing, identity theft and 'synthetic fraud' are growing risks. These tools look at the history and reputation of a customer's email address and their physical device to determine if an applicant is a real shopper or a bot. What this means for your business is a smoother checkout experience for legitimate customers. Instead of putting every application through manual review, these tools provide an instant risk score. High-risk applications can be flagged for extra verification, while low-risk customers breeze through to approval. This technology helps bridge the gap between keeping your store secure and maintaining a fast, friction-free financing process. By reducing fraud losses, lenders can often offer better terms or higher approval rates to your customers over time.

Source: Finextra — Lending

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