FIS Sees $42 Billion Opportunity in Offers Consumers Never Receive

Retailers and service providers are missing out on billions because consumers aren't seeing financing and loyalty offers until it is too late. New research from FIS and PYMNTS shows a $42 billion gap in 'unrealized' value. The problem is timing. Most customers only see payment options or rewards at the very end of the checkout process. By then, they have already decided what to buy and how to pay for it. For your business, this means moving your financing messaging to the 'pre-checkout' phase. Instead of waiting for the terminal to prompt for a credit application or a Buy Now, Pay Later (BNPL) option, you should integrate these offers into the early browsing stage. Consumers are increasingly making decisions based on affordability and personalized incentives before they even reach the counter. If they don't know they can break a large purchase into monthly payments while they are still looking at the price tag, they may walk away entirely. The data suggests that merchants who successfully bridge this gap—showing the right offer at the right moment—can see a significant lift in average order value and customer retention. It is no longer enough to have a financing program; you must ensure it is visible during the 'path to purchase' rather than just at the point of sale.

Source: PYMNTS

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