Fortiva gives consumers a ‘second look’ - Floor Covering Weekly
Fortiva Retail Credit offers second-look financing solutions to help home improvement retailers approve more customers and increase transaction volume.
Curated by Financing Your Way from original reporting by Google News: Fortiva Retail Credit. Summary is AI-assisted and editorially reviewed — see our editorial standards.
Fortiva Retail Credit is positioning itself as a primary 'second look' financing partner for flooring and home improvement retailers. For business owners, this means you can save sales that would otherwise be lost when a customer is declined by a primary prime lender. Fortiva focuses on the 'striving' consumer—those with credit scores typically between 550 and 700 who are often overlooked by big banks. Integrating a second-look program directly into your checkout process allows for a seamless transition. If the prime lender says no, Fortiva’s technology instantly evaluates the customer for a secondary offer. This reduces the friction of a second application and lessens the embarrassment for the customer. For the retailer, this leads to higher approval rates and larger average ticket sizes. Fortiva handles the underwriting and servicing, while the merchant focuses on the project or product. In a tightening credit market, having a reliable partner for non-prime customers is essential for maintaining sales volume and customer loyalty.