InComm debuts healthcare rewards program

InComm Payments is launching a new healthcare rewards platform designed to bridge the gap between insurance incentives and retail spending. While primarily aimed at insurance companies, this technology matters to medical providers and pharmacies because it creates a closed-loop system for patient spending. The program allows insurers to deposit rewards directly into a member's account, which can then be used at specific retail locations or for healthcare services. For providers and retailers in the medical space, this represents a shift in how patients may fund smaller procedures or health-related purchases. Instead of relying solely on traditional consumer financing or out-of-pocket cash, patients can leverage earned rewards from their healthy behaviors. The platform simplifies the 'benefit wallet' concept, making it easier for patients to see their available funds and spend them at the point of sale. As these programs scale, retailers who accept these specialized payment methods may see higher conversion rates for health-related inventory and preventative care services. This initiative aligns with the broader trend of 'retailization' in healthcare, where the patient experience is treated more like a standard consumer transaction.

Source: Payments Dive

← Return to the library· Submit a correction