Juspay integrates with Recurly to enable faster go-to-market for subscription businesses

This partnership between Juspay and Recurly changes how subscription-based retailers manage their payment stacks. By integrating the Hyperswitch orchestration platform into Recurly, merchants gain a much higher level of control over their checkout experience. For your business, this means you are no longer locked into a single payment processor. You can now easily add various Buy Now, Pay Later (BNPL) providers or local payment methods without a complete technical overhaul. The system works to reduce payment failures by automatically routing transactions through the path most likely to succeed. This is critical for recurring revenue models where even a small percentage of 'false declines' leads to customer churn. Retailers can now experiment with different financing partners and payment gateways in real-time. This agility allows you to respond to changing consumer preferences or enter new markets without massive development costs. Essentially, this tech layer sits between your storefront and the banks, ensuring your customers have a seamless path to complete their purchase, whether they are paying in full or using a monthly financing plan.

Source: Finextra — Lending

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