Juspay pilots offering that enables brand discovery across AI platforms

Juspay has launched a pilot for 'Breeze Universal,' a tool designed to integrate brands directly into the conversation flow of AI platforms like ChatGPT and Claude. For retailers and operators, this marks a shift in how customers discover payment options and products. Instead of searching via Google, customers using AI assistants to plan purchases can now be guided directly to specific merchant offerings. The technology also extends to the private apps of banks and merchants, allowing for a more seamless 'discovery-to-checkout' experience. While currently a pilot, this represents the next frontier of 'conversational commerce' where the transaction happens where the conversation is already taking place. For businesses that rely on consumer financing, this technology could eventually allow AI agents to recommend specific financing plans or BNPL options at the moment a customer expresses interest in a high-ticket item. By embedding your brand and payment flexibility into these AI models, you reduce the friction between a customer’s initial intent and the final sale. It moves the merchant's influence further up the funnel into the research phase of the buyer journey.

Source: Finextra — Lending

← Return to the library· Submit a correction