Lowe’s makes it easier to order decorative geese, above-ground pools and other marketplace items in over 1,700 stores

Lowe’s is significantly expanding the reach of its online marketplace by integrating it directly into the sales tools used by in-store employees. Previously, store associates could only help you buy what was in the local warehouse or the standard Lowe’s catalog. Now, they can facilitate orders for thousands of third-party marketplace items, like high-end decor and outdoor specialty goods, right from the sales floor. This move bridges the gap between digital variety and physical service. For retailers and operators, this is a clear lesson in maximizing average order value (AOV). By putting a massive digital catalog into the hands of a knowledgeable salesperson, Lowe’s ensures that if a customer is ready to buy, the store never has to say 'we don’t carry that.' It keeps the transaction within the Lowe's ecosystem rather than sending the customer home to search Google. Crucially, these marketplace items can also be tied to Lowe’s existing consumer financing programs, making large-ticket third-party items more accessible to the average shopper. This omnichannel strategy turns every store associate into a high-end consultant with an endless aisle of inventory at their fingertips.

Source: Modern Retail

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