Lowe’s launches Black Friday deals in October

Lowe’s is moving up the holiday shopping calendar by launching Black Friday deals in October. For home improvement retailers and contractors, this signals a shift in how you should manage your financing offers. High-ticket items like appliances and smart home tech are the focus of these early sales. This means your customers will be looking for budget flexibility much earlier than usual. If you wait until late November to promote your financing plans, you might miss the peak spending window. The move is a response to 'deal fatigue' and the trend of shoppers spreading out their holiday budgets over several months. For your business, this is an opportunity to lead with monthly payment messaging right now. Using low-interest or deferred-interest options can help customers commit to larger projects before the December rush. It also helps stabilize your cash flow by pulling forward sales that typically happen in a frantic two-week period. Ensure your point-of-sale systems and staff are ready to discuss financing options today, rather than waiting for the traditional holiday kickoff.

Source: Retail Dive

← Return to the library· Submit a correction