Natural raises $30 million to build AI agent payments stack

Natural has secured $30 million to build a payment infrastructure specifically designed for AI agents. While most payment systems are built for humans to click 'buy,' this technology allows artificial intelligence to autonomously research products, manage checkout processes, and handle financial transactions. For retailers and operators, this marks the beginning of a shift from 'e-commerce' to 'agentic commerce.' Instead of a customer browsing your site and applying for financing, an AI agent acting on their behalf could navigate the purchase path. This startup aims to solve the technical hurdles that currently block AI from completing these loops, such as authentication and secure money movement. If successful, your future customers might not be people, but the digital assistants they use to manage their lives. Merchants will need to ensure their payment stacks and financing options are compatible with these automated buyers to capture this emerging volume. This funding round indicates that high-level investors believe AI-driven purchasing is a near-term reality, not a distant experiment.

Source: Finextra — Lending

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