NerdWallet: “We are in the middle of an AI transition that is changing how people get their answers to their money questions”

AI is fundamentally changing how your customers find and choose financing options. For years, shoppers used Google to search for terms like 'best furniture financing' or 'how to pay for vet bills.' These searches usually led them to review sites like NerdWallet. Now, customers are increasingly using AI chatbots to get direct answers instead of clicking through lists of articles. This shift means your business needs to be visible where AI pulls its data. For retailers and service providers, this transition is a double-edged sword. On one hand, traditional search engine optimization (SEO) is becoming less reliable as a way to attract customers looking for payment plans. On the other hand, AI can provide more personalized recommendations to shoppers in real-time. If your financing partners aren't integrated into these new AI ecosystems, your store might not show up when a customer asks their phone for the best way to fund a large purchase. You should expect the 'research' phase of the customer journey to get much shorter. Customers will likely arrive at your business with a specific lender already in mind based on an AI's suggestion. Ensuring your website clearly lists your financing logos and terms is more important than ever, as AI 'crawlers' use this data to recommend your shop to local borrowers.

Source: deBanked

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