Nexi and ReFiBuy boost merchant discoverability for agentic commerce

This partnership between Nexi and ReFiBuy signals a shift in how customers find your store and your financing options. As AI agents like ChatGPT and Google Gemini begin to handle product research for consumers, your traditional SEO strategy may no longer be enough. The focus is shifting toward 'Agentic Commerce,' where AI tools scan the web to find the best deals, payment terms, and product availability on behalf of the buyer. For a retailer, this means your financing offers—like BNPL or low-interest installments—need to be clearly readable by AI bots, not just humans. Nexi and ReFiBuy are working to ensure that when an AI 'shops' for a user, your business appears in the results with accurate data. If your store offers superior financing rates or flexible payment terms, this technology helps ensure an AI agent recommends your shop over a competitor. It is no longer just about having a pretty website; it is about having 'machine-readable' offers. Retailers who adapt to this will capture traffic from the growing number of shoppers who use AI assistants to find the best total value, including how they pay for a purchase. This is an early-stage move, but it highlights the importance of keeping your promotional financing data transparent and structured for the next generation of search.

Source: Finextra — Lending

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