Nine Out of Ten Firms Struggle to Manage Bot Traffic

Bot traffic is no longer just a technical annoyance; it is a major threat to your financing conversion rates and fraud prevention efforts. New data shows that bots now account for nearly half of all internet traffic. For retailers and service providers offering digital financing, this makes it harder to distinguish between a genuine customer and an automated script designed to commit identity theft or 'loan stacking.' If your digital application process is too friction-heavy, you lose real customers. If it is too light, bots can overwhelm your system with fraudulent credit applications. This creates a 'Know Your Agent' challenge where businesses must verify not just the person, but the legitimacy of the digital tool they are using. Moving forward, standard identity checks won't be enough. Operators need to integrate advanced verification tools that can flag automated behavior in real-time. This ensures that your financing offers reach human buyers while keeping fraudulent applications from skewing your approval metrics and increasing your risk profile with lenders.

Source: PYMNTS

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