Priority Tech buys IntelliPay for up to $15M

Priority Technology Holdings has acquired IntelliPay for up to $15 million. This move directly impacts how retailers manage the intersection of payments and financing. Priority is known for its 'unified commerce' approach. By integrating IntelliPay, they are strengthening their ability to handle complex payment workflows. For business owners, this acquisition signals a move toward more consolidated back-office tools. You may soon see more seamless integration between your standard point-of-sale transactions and specialized payment plans. IntelliPay brings specific expertise in fee-splitting and alternative payment models. This is particularly useful for merchants who juggle different types of revenue streams or high-ticket service fees. The deal reflects a broader trend in the industry: payment processors are no longer just moving money. They are becoming all-in-one platforms that manage customer data, credit options, and treasury services in one place. If you currently use Priority, expect new features related to automated billing and expanded payment flexibility for your customers. For those looking to switch providers, this makes Priority a more robust competitor against traditional banks by offering specialized technology that handles the 'messy' parts of consumer billing.

Source: Payments Dive

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