Rain brings integrated loyalty to stablecoin card programmes

This update signals a shift in how alternative payment methods attract and keep customers. Rain is integrating loyalty rewards directly into its stablecoin card issuing platform. For merchants, this means that customers using digital assets or stablecoins no longer have to choose between crypto-convenience and earning points. The platform now automates the reward process within the payment flow, removing the friction of manual redemption. As a retailer, you are seeing the 'loyalty gap' close between traditional credit cards and newer fintech payment methods. If you currently accept or are considering stablecoin payments, this technology allows your customers to earn rewards just as they would with a Visa or Mastercard. This is a move to make non-traditional financing and payment tools feel more like the premium credit products consumers are used to. It aims to drive repeat business by incentivizing spend through programmatic rewards. The integration is designed to be seamless for the card issuer and transparent for the merchant at the point of sale.

Source: Finextra — Lending

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