Rain CEO Says Merchants Receive Stablecoin Payments Without Knowing It

Stablecoin payments are entering the retail mainstream, but they aren't changing the way you run your back office. Rain CEO Farooq Malik reports that over 100,000 merchants are already accepting stablecoin-backed payments without even realizing it. This is happening because the technology now sits on top of familiar rails like the Visa network. When a customer pays using a stablecoin-linked card or wallet, the transaction settles in traditional fiat currency (like USD) within about three days. For retailers and operators, this is a significant shift in the 'crypto' conversation. It removes the volatility and technical hurdles usually associated with digital assets. You do not need to manage a digital wallet or worry about the fluctuating price of Bitcoin to benefit from this payment flow. Instead, the system treats these assets like any other digital currency. This allows you to capture spend from a growing demographic of digital-asset holders while maintaining your standard accounting and settlement processes. The focus is shifting away from the currency itself and toward the efficiency of the underlying payment rails. As these networks expand, expect more customers to use non-traditional funds for everyday purchases, all while you continue to receive standard bank deposits.

Source: PYMNTS

← Return to the library· Submit a correction