Saudi fintech Tabby raises $233m

Tabby, the dominant Buy Now, Pay Later (BNPL) provider in the Middle East, has secured $233 million in a Series D funding round, valuing the company at $6.5 billion. While this news focuses on the Saudi Arabian and UAE markets, it signals a massive global trend that U.S. retailers should watch closely. Tabby’s success mirrors the continued demand for interest-free installment payments at the point of sale. Their platform currently serves over 30,000 brands, including global names like H&M and Adidas, showing that the appetite for BNPL remains high despite fluctuating interest rates worldwide. For business owners, this massive influx of capital into the BNPL sector proves that consumer financing is no longer just a 'nice to have' feature. It is becoming a core expectation for shoppers globally. The funding will likely be used to expand Tabby's financial services and improve their merchant tools. As these international players grow and innovate, they often set the standard for the technology and user experiences that eventually migrate to the North American market. If you aren't yet offering a seamless, digital-first installment option, you are falling behind the global standard of retail operations.

Source: Finextra — Lending

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