Seon expands signal intelligence to tackle AI-generated fraud

Fraud prevention firm Seon is expanding its data tracking capabilities to help businesses spot sophisticated AI-generated fraud. This update increases the number of data points analyzed from 900 to over 1,100. For retailers and operators offering consumer financing, this is a direct response to the rising threat of 'synthetic identities.' These are fake personas created by criminals using AI to bypass standard credit checks and financing applications. The expanded system looks deeper into digital footprints. It analyzes how an applicant uses their device, their internet connection, and social media presence in real-time. By sourcing data directly rather than relying on third-party aggregators, the tool aims to reduce 'false positives.' This means your genuine customers won't get blocked by mistake while the system gets better at catching high-tech scammers. As you offer more Buy Now, Pay Later (BNPL) or lease-to-own options, your business becomes a bigger target for automated fraud bots. Tools like these are becoming necessary to protect your bottom line without adding friction to the checkout process. Implementing stronger signal intelligence allows you to approve more applications with confidence that the person on the other side of the screen is real.

Source: Finextra — Lending

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