Tabby launches cash card with up to 3% cashback and free transfer

Tabby, a major player in the Buy Now, Pay Later (BNPL) space, is expanding its ecosystem with the launch of 'Tabby Cash.' This new offering is a fee-free digital account that includes a cashback card and free money transfers. While Tabby is best known for allowing customers to split payments, this move signals their intent to become a primary financial hub for shoppers. The card offers up to 3% cashback, which incentivizes customers to keep their funds within the Tabby ecosystem rather than a traditional bank. For retailers and operators, this transition is significant. It moves the BNPL provider from being just a checkout tool to a daily spending companion for the consumer. As more users adopt Tabby for their everyday banking and debit needs, the friction between 'saving' and 'spending' at your store decreases. With over 150,000 early adopters already using the service in the UAE, this illustrates a global trend: financing providers are becoming full-scale consumer fintech platforms. Merchants who already integrated Tabby may see increased engagement from a loyal user base that is now earning rewards directly through their Tabby account to spend on future purchases.

Source: Finextra — Lending

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