The Quarterly Review: How J.P. Morgan Payments’ Prashant Sharma intends to build the trust infrastructure that agentic commerce will need

J.P. Morgan Payments is preparing for a future where 'agents'—AI assistants or smart devices—make purchases and financing decisions on behalf of consumers. This shift, known as agentic commerce, aims to remove the friction of manual checkouts. For retailers and operators, this means the point-of-sale is moving away from a physical screen and into a background process handled by software. The banking giant is currently building the 'trust infrastructure' to ensure these transactions are secure and authorized by the human user. For your business, this technology suggests a shift in how you offer financing. Instead of a customer choosing a financing plan at your register, an AI agent might automatically select the best lender or BNPL option based on the customer's preset preferences before they even walk in. J.P. Morgan is focusing on 'identity-based' payments, using biometrics and digital IDs to verify these invisible transactions. The goal is to maximize conversion rates by delegating the complex parts of the buying journey to AI. While this is still in the early stages, merchants should prepare for a landscape where loyalty and financing choices are managed by algorithms rather than impulsive human decisions at the counter.

Source: Tearsheet

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