Unzer appoints chief product and AI officer

Unzer, a major player in European payment and financing solutions, has appointed Isabelle Bénard as its first Chief Product & AI Officer. This move signals a significant shift toward embedding artificial intelligence into the tools retailers use to process payments and offer financing at the point of sale. For merchants, this means the software you use to manage transactions is about to get smarter. The focus will likely be on using AI to speed up credit decisions, personalize payment offers for customers, and streamline the checkout experience across both online and physical stores. As a merchant, this trend suggests that the 'dumb' payment terminal or standard checkout page is evolving. In the near future, AI-driven platforms will be able to predict which financing options—like Buy Now, Pay Later or monthly installments—a specific customer is most likely to qualify for and use. This reduces friction at the register and increases conversion rates. Unzer’s decision to elevate AI to a C-suite position indicates that they are moving away from being just a payment processor and toward becoming a data-driven partner that helps businesses optimize their sales flow through automated technology.

Source: Finextra — Lending

← Return to the library· Submit a correction