Valu and Alshaya Group team on flexible payments for retail brands in Egypt

Egyptian fintech Valu has signed a major partnership with Alshaya Group to bring flexible payment options to dozens of global retail brands across Egypt. For retailers, this represents a significant expansion of Buy Now, Pay Later (BNPL) availability in a key emerging market. Alshaya operates a massive portfolio of household names including H&M, Debenhams, Mothercare, and Bath & Body Works. The deal allows customers at these physical and online stores to use Valu’s installment plans for their purchases. This move is a direct response to the growing demand for alternative payment methods in the MENA region. As inflation and economic pressures tighten consumer wallets, offering financing at the point of sale is no longer a luxury but a necessity for maintaining sales volume. Valu’s technology will integrate directly into the checkout process, providing instant credit decisions. For operators, this partnership highlights the global trend of franchise giants leaning on local fintech leaders to bridge the gap between high product prices and consumer purchasing power. If you are operating in international markets, this serves as a blueprint for how large-scale retail groups are using BNPL to protect their market share and increase average order values during periods of economic volatility.

Source: Finextra — Lending

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