Vertice AI launches growth engine for financial institutions

Vertice AI has launched a new platform called OPTIMIZE, designed to help smaller financial institutions like credit unions and community banks compete with national lenders. For retailers and service providers, this is a sign that your local or regional financing partners are gaining access to sophisticated tools that improve how they offer loans to your customers. The software uses artificial intelligence to predict which customers are most likely to need financing and matches them with specific loan products at the right time. This technology bridges the gap between a lender's high-level goals and the actual marketing offers your customers see. Instead of generic promotions, lenders can now use data to trigger personalized financing offers. For merchants, this means the 'local' financing option you offer might become much more effective at converting sales. When your lending partner uses better AI to target their outreach, it reduces friction in the sales process and ensures customers have pre-approved or highly relevant credit options ready before they even walk into your store or visit your checkout page. As community lenders adopt these tools, expect them to become more aggressive and accurate in supporting your point-of-sale financing needs.

Source: Finextra — Lending

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