87% of Merchants Say Checkout Still Falls Short

Your checkout process is likely costing you sales. A massive 87% of merchants admit their current checkout experience isn't meeting consumer expectations. This report highlights a major gap between what retailers offer and what shoppers actually want, particularly regarding integrated payment options. For operators, this means the 'final mile' of the sale is the highest risk area for customer churn. Modern shoppers expect more than just a place to swipe a card. They want a frictionless transition between online browsing and in-store pickup, supported by flexible payment methods like Buy Now, Pay Later (BNPL) and installment plans. The data shows that Gen Z, in particular, has a low tolerance for friction. If your financing options aren't clearly visible or easy to apply for at the point of sale, you are leaving money on the table. To stay competitive, merchants must focus on unified commerce. This means ensuring that whether a customer is shopping via an AI agent, a mobile app, or in your showroom, the financing terms and application process remain consistent and instantaneous. The goal is to turn the checkout from a hurdle into a value-add service that increases average order value.

Source: PYMNTS

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