Capital One Urges Leaders to Listen Before They Launch

This update focuses on how merchants can successfully introduce new financial technology and payment tools to their staff and customers. Jay Michelini from Capital One Business argues that most tech rollouts fail not because of bad code, but because of poor change management. For retailers, this means that before you launch a new 'buy now, pay later' option or a private-label credit card, you must listen to the front-line employees who will actually be pitching it to customers. Successful implementation requires building a 'culture of change' where feedback flows both ways. Operators should identify 'champions' within their teams who can advocate for the new financing tools. Instead of a top-down mandate, frame the new technology as a solution to existing pain points, such as high cart abandonment or complex credit applications. The focus should remain on the human element of the transaction. If your sales team doesn't understand the value of the financing offer, your customers won't either. Capital One suggests that leaders spend less time on the software specs and more time on the 'organizational readiness' of their business before flipping the switch.

Source: PYMNTS

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