Channel Elevates Krogen to Head of Sales

Channel, a major player in equipment finance and working capital, has promoted Cory Krogen to Head of Sales. This move signals a consolidated push to expand their lending footprint and refine how they manage partner relationships. For retailers and service providers who rely on working capital to fund operations or equipment financing to help customers, this leadership change matters. It suggests Channel is focusing heavily on partner retention and new business development. When a lender reshuffles sales leadership, it often precedes updates to their lending products or a shift in their risk appetite. If you currently use Channel for your business funding or offer their solutions to your commercial clients, you may see a renewed focus on account management. Krogen’s background as a Certified Lease & Finance Professional (CLFP) indicates a focus on high-standard industry practices. This could lead to smoother application processes or new incentives for high-volume partners as they look to capture more market share. Merchants should watch for potential shifts in communication styles or new program rollouts as Krogen takes the reins of the full sales organization.

Source: deBanked

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