Consumer AI use a boon for the holidays as AI traffic doubles

AI is no longer just a buzzword for back-end operations; it is actively changing how your customers shop and spend. New data shows that consumers using AI tools are significantly more valuable to your business. These shoppers engage with brand offers at higher rates and generate more revenue per visit compared to traditional shoppers. For retailers, this suggests that your digital storefront and financing offers need to be optimized for AI discovery tools and chatbots. As AI traffic doubles heading into the holiday season, the focus shifts to conversion. Shoppers using AI are often further along in the buying journey. They are looking for specific solutions, including how to pay for their purchases. If your financing options—like BNPL or long-term installments—are not clearly integrated into your digital experience, you risk losing these high-value leads to competitors who make their payment terms easier for AI agents to find and present. Retailers should ensure their promotional financing offers are structured as clear, readable data that AI shopping assistants can easily scrape and recommend to users.

Source: Retail Dive

← Return to the library· Submit a correction