Saldo Bank and finperks partner to drive rewards and cashback to users in Finland and beyond

Saldo Bank has partnered with API provider finperks to integrate a new rewards and cashback ecosystem directly into their banking and lending products. For retailers and operators, this move highlights a growing trend in the consumer financing space: the blending of credit products with immediate purchase incentives. Instead of just offering a loan or a line of credit, lenders are now embedding merchant-specific rewards to drive customer loyalty and repeat business. This partnership specifically targets the Finnish market with plans for European expansion. It allows Saldo Bank to offer its users personalized cashback deals at various retailers when they use the bank's financial products. For merchants, this means being part of a curated ecosystem where the lender actively encourages the consumer to spend at specific partner locations. As consumer financing becomes more commoditized, tools like finperks enable lenders to differentiate themselves by becoming a marketing channel for the retailers they support. If you are a merchant working with modern lenders, expect to see more opportunities to participate in these automated cashback programs to lower your customer acquisition costs.

Source: Finextra — Lending

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