Shopline Taps Splitit for Card-Linked Installment Payments

Shopline has integrated Splitit’s white-label installment technology directly into its e-commerce platform. This partnership allows retailers using Shopline to offer customers the ability to pay in installments using their existing credit card limits. Unlike traditional Buy Now, Pay Later (BNPL) providers that require a new credit check or a separate loan application, this model simply 'locks' the purchase amount on the customer's existing Visa or Mastercard and releases it in monthly increments. For merchants, this is a strategic move to capture higher-ticket sales without adding friction at checkout. Because the service uses the customer’s pre-existing credit line, approval rates are generally higher and the process is faster than third-party lending. The white-label nature of Splitit means the branding stays focused on your store rather than a third-party financing app. This integration simplifies the backend for operators, making it easier to toggle on installment options without complex technical overhauls. It effectively turns a customer's standard credit card into a flexible budget tool, which can help increase average order values (AOV) and reduce cart abandonment.

Source: PYMNTS

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