Splitit Bets a White-Label Charge Card Can Make Mid-Sized Banks BNPL Contenders

Splitit is launching a white-label charge card designed to help mid-sized banks compete with major BNPL players. For retailers, this represents a shift in how customers access interest-free installments. Unlike traditional BNPL apps that often divert your customers to their own marketplaces, this solution allows banks to offer branded financing that integrates directly with a consumer’s existing credit line. This means your shoppers can use their current bank cards to split purchases into monthly payments without needing to apply for new credit at your checkout counter. For operators, the move signals a stabilization of the BNPL market. Instead of relying solely on fintech startups, traditional banks are now entering the space with tools that look and feel like standard credit products. This can lead to higher approval rates and more trust from older or more credit-conservative shoppers. The white-label nature of the product means the financing experience remains tied to the merchant and the bank, rather than a third-party app. This helps you keep control over the customer relationship while still offering the flexible payment options that drive conversion and higher average order values.

Source: PYMNTS — BNPL

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