Splitit Pilots Pay-Later Features in AI Shopping Agents - PYMNTS.com

Splitit is bringing buy now, pay later (BNPL) options directly into the world of AI shopping assistants. This pilot program aims to embed payment flexibility into the conversational bots and AI agents that consumers are increasingly using to discover products. For retailers, this means you can offer financing before a customer even hits your website's checkout page. The integration uses Splitit’s unique model, which leverages a customer’s existing credit card limit rather than issuing a new loan. By placing these options inside AI tools, the goal is to reduce friction in the 'discovery' phase of shopping. If a customer is asking an AI agent for help finding a product, the agent can now confirm they can pay in installments simultaneously. This shift moves financing from a final transaction step to an early-stage sales tool. As AI-driven search begins to replace traditional browsing, having your financing options visible within those AI conversations could be the difference between a conversion and a bounce. Merchants should watch this space closely as a new way to capture high-intent traffic through emerging tech channels.

Source: Google News: Splitit

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