Visa and Mastercard Join Rain’s Agentic Commerce Coalition

Major players like Visa and Mastercard are teaming up with tech firms to build the infrastructure for 'agentic commerce.' This is a fancy term for AI assistants that can actually buy things for your customers. Instead of just browsing, these AI agents will have the power to execute transactions and manage payments on behalf of a person. The new Agentic Payments Alliance (APA) aims to create the rules and technical standards for how these automated payments work. For retailers and service providers, this signals a major shift in the customer journey. You might soon be selling to an AI bot rather than a human clicking buttons. This group is working to ensure these transactions are secure, compliant, and compatible across different payment rails. The inclusion of stablecoin and blockchain leaders suggests that crypto-assets might play a significant role in how these bots move money quickly and cheaply. As a merchant, the takeaway is that your checkout process will eventually need to 'talk' to these AI agents to capture sales in a world where convenience is defined by automation.

Source: PYMNTS

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