Summer is coming to a close and with back-to-school promotions in the air, now is the time to creatively offer customer financing.
During the summer we enjoy a much-needed break with family and friends. Vacation spending can leave customers with little to spend and as back-to-school expenses increase so do bargain hunters. It’s time to use creative new strategies in your business, such as offering consumer financing and flexible payment options, to meet the needs of your clients. Here are a few creative ways to offer customer financing this back-to-school season.
Sell Your Products Online
Many consumers are opting for online shopping as it offers convenience and comfort to shoppers who don’t want to leave their homes. E-Commerce platforms like Bigcommerce allow you to quickly and easily build your online store. Be sure to track the inventory that you sell online so it doesn’t conflict with what you sell in the store.
Offer Customer Financing
Another great way to encourage shoppers to do business with you is to offer customer financing. There are a wide variety of options including in-store financing and consumer financing. Customers get excited about spending when they know they can pay over time. At Financing Your Way, we work directly with businesses to create customized flexible payment options for the specific industry and customer base.
Focus on Customer Satisfaction
Word of mouth is the most powerful form of marketing. When customers have an amazing experience with your business, they become lifelong fans. Your customers post the details of their experience online and share it with family and friends. The referrals that come as a result expect the same outstanding experience. Train your staff to provide a consistent customer service experience so that customer satisfaction is always high.
Be Consistent on Social Media
Major companies rev up their marketing campaigns during the month of August to promote back-to-school specials. Social media is a direct channel for reaching your customers. Attract new customers by posting several times every day. Hashtags are also a great way for you to search for new customers.
Price Match Your Competition
If your competition is selling the same products, you can attract a new customer by matching their price. This strategy may require you to increase your inventory so that your average unit cost decreases. At Financing Your Way, we can help you find the perfect loan for increasing inventory. Inventory loans are a great option if you need short-term liquid capital for the purchase of stock.
We are here to help. Contact Financing Your Way today to get more information on inventory loans, flexible payment options, and consumer financing!