Make sure that you are maximizing sales with finance in retail options and a strong sales pitch!
Sales, the five letter word that sends a chill down the spine of most business owners. Chances are, if you’re reading this article, you’re one of the many business owners that realize the importance of sales and desire to improve their strategies. First and foremost, we’ve learned that products don’t sell themselves just by sitting on a shelf. We’ve also learned that aggressive sales techniques aren’t necessarily the most effective and they usually result and our clients feeling turned off and annoyed by the interaction.
Effective sales start with you and your staff, period.
An effective sales strategy begins with you and the people you have working for you. No matter how coveted your product is, if the client doesn’t like you, they’re probably not going buy it from you. A good product sold by bad salesman only educates the client and then steers them toward the competition. There should be great focus on how you interact with your customers on a personal level. The smallest details can make the biggest difference between a positive and negative sales experience. Tone of voice and correct use of name action are simple actions that can help build trust.
After you developed a trusting bond with your customer the sale is the easiest part because you’re just making an expert recommendation. Your client is very likely to take your advice simply because they like, trust you and respect your experience with the product.
The sale can always fall apart if your customer doesn’t have a way to pay
The sale can fail if your client loves the product, trusts you, but can’t afford to pay for it. This obstacle can kill a successful sale and send your client walking right out the door. The time spent building the relationship showcasing your product and making your recommendation was all a waste. But it doesn’t have to be that way.
Closing the deal means having finance in retail options that are appealing to your client. Accepting cash or credit isn’t enough anymore. Closing the deal means offering various options for payment to your client. One form of consumer finance still does not meet the needs of your wide client base and more often than not, that one form of traditional finance will prevent you from closing the deal. It’s not uncommon for a retail business to have close to ten different types of payment options!
If you’re interested in implementing a finance in retail program for your business, give Financing Your Way a call and let us work together to drive success and build revenue!