Make sure that you’re doing everything you can to appeal to your potential customers!
As a furniture provider, you have a unique audience. Your clients vary from college students setting up their first dorm to newlyweds customizing their first house. Understanding your client and how to reach them is critical to the success of your business. And while promoting your furniture financing options to customers is a big plus, there are more things you should be doing on a daily basis to increase sales.
Market Flexible Payment Options
Many consumers look to finance furniture. If at first glance a potential consumer can tell that your business offers flexible payment options they are more likely to visit your showroom. Many consumers believe that by visiting multiple showrooms and applying for financing they are sure to gain an approval. If you offer multiple furniture financing options you can help your client to save time and protect their credit score. Financing Your Way partners with furniture providers to make multiple consumer finance options easy to understand and simple to implement. This means your customers can make your furniture store a one-stop-shop for funding and shopping.
List your Business Online
Your business isn’t visible if it is not listed online. Sites like Yelp are a great place to start. Create an engaging profile for your business with photos of your showroom. If clients can see your business online and read positive reviews from past clients, they are more like to visit and explore your furniture as well as inquire about your flexible options for financing.
Run Competitive Specials
The furniture business is extremely competitive, especially during the spring and fall seasons when people are more likely to move into a new home. Research your competitors and find out what discounts they will be offering. Create your own special that is comparable and competitive. After you partner with Financing Your Way, be sure to advertise your flexible financing options to capture the attention of any potential clients seeking flexible furniture financing.
Use Social Media
Clients are using social media to decide where to shop. Try advertising your company online with Facebook Ads. Don’t be afraid to adjust the target demographic and invest in quality graphics. This will encourage potential clients to like your company page and past clients to post positive reviews. Social Media presence substantiates your business and helps consumers feel confident in their decision to do business with you.
Drive Traffic to your Showroom
Your showroom is where the magic happens! Your customers gain a realistic view of how your furniture would look in their homes. While marketing online and gaining positive reviews is important, the most important part of closing the deal is allowing your showroom to shine and offering your flexible finance options.