Owning a pet store is a great way to impact the lives of animals and people.
There are a growing number of people who choose to purchase pets so pet stores are in high demand. By offering pet store financing you can increase your odds of winning even during slow periods. Summer is winding down and as kids and parents prepare to return to school this August, pet stores tend to see a decline in revenues.
The best way to ensure success during this slower season is to offer pet store financing to boost sales and revenue. Learn more with a few tips from top-ranking pet store owners who understand the challenges of the back-to-school season.
Offer Consumer Financing Options
The easiest way to improve your revenue is to offer pet store financing to your consumers. Back-to-school pet shoppers are seeking to save money in the present moment as they prepare for school expenses. Alleviate sticker shock on the pets they love by speaking in monthly terms. Most potential pet owners can afford a reasonable monthly payment, but can’t afford to outlay a large sum of money all at once. Offer consumer financing at the beginning of your sales conversations to your customers. This will allow your customers to continue shopping with the knowledge that they have options.
Offer The Best Accessories
Just as new parents want only the best for their newborns, new pet parents want the best for their new animals. Remind your customers that caring for a new pet goes beyond the initial purchase. Pets need more than just food and water to thrive and feel comfortable in their new home. Create a standard pet accessory pack that includes all of the little things that your clients will need to be able to adequately care for their new pet. This kit should be offered to every new pet owner and if purchased with a new pet, the accessories can be added to the final bill and paid for using the pet store financing options available. You will earn loyal, happy new pet owners when you encourage buyers to take home a brand-new pet with the necessary accessories for care today, but pay for later.
Train Your Staff
Your staff is on the frontline and point of contact for your customers. They ensure that you have consistency in your sales process. Be sure to train your staff OR Remember to train your staff… to offer consumer financing and to spot the opportunity to up-sell. By creating a sales process that is consistent, you will see your revenues increase because of this systematic and strategic approach. Of course, this approach should be customized to match the unique needs of clients and short surveys should be used to gain real-time feedback from clients.