The back to school season is kicking off.
Do you have a plan to increase ways of financing customers? As a retail business owner, preparation is key. Now is the time to ensure that your business is ready for financing customers. Here are a few ideas.
Build a Pitch
Offering your options is the best way to build financing customers and sell more products. Don’t try to do it on the fly. Have a prepared pitch that introduces your customers to the option of paying over time. Most will show interest because they want to pay less over time. When you begin offering payment options, you’re sure to start financing customers. Many consumers love the idea of leaving your store with their items today and paying in the future.
Organize and Market in Your Store
Throughout the year your showroom can become cluttered and unorganized. Take the time to clean it up and incorporate your marketing material. Your potential financing customers will love the new retail experience as they navigate your store with ease. Think from the perspective of your financing customers and take the time to organize your store logically. Place expensive items in a close proximity so that customers will easily notice them. Add an upsell area near your register and be sure your marketing material is readily available to give to potential financing customers.
Plan Your Sale Dates in Advance
If you plan to hold sales throughout this back-to-school season, be sure to set these dates now. Planning in advance ensures your staff is prepared for the rush. Market your sales several days in advance to increase the anticipation for it. Offer online purchasing and in-store pickup. Consumers love to shop online. Add your most popular items to your website and offer in-store pick up during this busy season. Your customers will love you for it!