As summer months progress, your clients are spending money on vacations and preparing for the beach.
Your business can’t close despite slow sales, so how can you save your business when you face a mid-summer sales drop? We have some ideas for you.
Release a New Product
New products are a great way to get the attention of your customers even if they are on vacation. Your company can use email marketing campaigns to create excitement and demands around a new product release. Clients will not only be reminded of your great retail business but also they will buy your product before they leave for vacation or after they return. If possible, make your new product available for purchase online so that shopping is easy and convenient for summer travelers.
Target Mobile Shoppers
Workaholics can’t stay away from their mobile devices, even when on vacation. Target mobile shoppers by using email, text, and mobile optimized campaigns. If shopping is made as easy as a click of a button, your client is sure to close the deal no matter where they are. There are several marketing companies that specialize in mobile-optimized marketing, including Social Network MD.
Introduce Consumer Finance Programs
Vacations can be taxing on your consumer’s pocketbook. Even if you have successfully created demand and targeted mobile customers, you’ll still need to ensure the product is affordable. Don’t go marking down your prices just yet. There is an alternative way to make your products affordable. You can offer consumer finance programs. The terms may seem complex but it’s actually quite simple to understand. Consumer finance programs are a way to help your customer afford high priced products without any risk to your business. The customer can simply apply for the program and once approved they choose the flexible payment option that works best. Your business receives 100% of the income and the customer pays our company, Financing Your Way, over time.