If you’re like us, you have a love for animals and love connecting humans with loving pets to fill their homes and lives.
Our first business was a humble pet store in which we learned several lessons about successful business ownership. Now, almost 20 years later we’re here to share the lessons we learned on successful pet store ownership. Read on for the details.
Offer Pet Store Financing
There is an instant bond that occurs when a human being and an animal connect. As pet store owners, our job is to make this connection a lifelong relationship by placing pets in the homes of loving owners. Different pets come with different price tags, but that should not determine the ability of an owner to love and care for an animal. We pioneered pet store financing close 20 years ago, and have introduced these options to the masses, so that more loving humans can become loving pet owners. Our pet stores revolve around creating an environment for interaction and education. We train our sales staff to introduce pet store financing, so that customers are aware that no matter what animal they fall in love with, they can afford to take it home. Because our stores emphasize interaction, we don’t pressure or force clients to use our pet store finance. After mentioning it, however, most clients are highly interested in the flexible payment options as a method to take home their adorable new friend.
Train Staff
Our staff are trained to be knowledgeable, attentive, and available to potential owners. Because education is a top priority within our business, we ensure that our staff are trained in every aspect of pet ownership, including the purchase process and our pet store financing. We offer incentives for our staff to close deals but train our team on being passive so our clients never feel they’re being pressured by a pushy salesperson.
Advertise
Many customers are aware of our pet store financing options and choose us over competitors solely for this reason. We advertise our flexible payment methods online and, in our store, to encourage clients to ask about the options. One of our most effective forms of advertisement is word of mouth. We have found that through outstanding customer service, focusing on education, and interaction, customers become raving fans of our business and share their experience with closest family members and friends.