Don’t be left behind this season, pet store financing options can boost your revenue!
Summer is winding down and as kids and parents prepare to return to school this August, pet stores typically see a decline in revenues. If you typically see ebbs and flows in your overall revenue during this time, it makes sense to try and capture all the business you can during these lean months. Pet store financing options are just one of the options you have for boosting sales and revenue to your bottom line. These tips were developed help pet store owners weather the storm during the back-to-school season.
Offer Consumer Financing Options
The easiest way to improve your revenue is to offer pet store financing to your consumers. Back-to-school pet shoppers are seeking to save money in the present moment as they prepare for school expenses. Alleviate sticker shock on expensive pet purchases for your customers. Most potential pet owners can afford a reasonable monthly payment, but can’t afford to outlay a large sum of money at once. Offer consumer financing in the beginning of your sales conversations so your customers can shop knowing they have options when it’s time to pay, and watch more loving families take home their dream pet today!
Don’t lose out to your competition because they are definitely offering financing to their customers. Stay competitive, turn away less business and generate more revenue today!
Target the Up-sell with Accessories
Caring for a new pet goes beyond the initial purchase. Pets need more than just having food and water to thrive and feel comfortable in thier new home. Create a standard pet accessory pack that includes all the little things that your clients will need to be able to adequately care for their new pet. This kit should be offered to every new pet owner and if purchased with a new pet, the accessories can be added to the final bill and paid for using the pet store financing options available.
You will earn loyal, happy new pet owners when you encourage buyers to take home a brand-new pet with the necessary accessories for care today, pay later.
Train Your staff
Your staff is the front line and point of contact for your customers to ensure that you have consistency within your sales process by training your staff to offer consumer financing and to spot the opportunity to upsell. By creating a sales process that is consistent, you will find your revenues increase because of this systematic and strategic approach.
Stay Away from Pet Leasing Options
This new trend is controversial and may lead to your pet store experiencing a decline in sales. The idea of offering pet leasing may seem attractive, but it is widely frowned up by animal lovers and viewed as inhumane by pet consumers. Many pet stores who offer pet leasing have received bad press. They have also become the target of protesters, which, in turn, has caused them to lose revenue. Don’t take the risk, explore the multitude of other options before resorting to this tactic.
Partner with Pet Service Providers
There is a growing number of companies that are being created to serve the needs of pets and their owners. Dog walking services, pet shampoo spas, and pet hotels are all great options for partnership. Reach out to your nearby pet service providers and explore options for advertising. Your consumers may need these services, and their clients may need you!