If you were to google your business, what would the Internet say about you?
Clients use this information to make a final decision about whether to engage with your business. As crazy as it may seem, people turn to the internet for advice on just about everything. When a potential client is looking for your specific product or service they want to know about the product or service from the perspective of other people, even if these other people are complete strangers. If you have not considered building your online reputation read more details below about how to build a flawless business reputation online and as a result dramatically increase your sales.
Get started
If you haven’t started building your online business reputation, ask your current customers to provide you with a friendly review. You’ll need to claim your business on local business listing sites such as Yelp, and then invite your current customers to say a few words about their personal experience with your company. You’ll want to keep your reviews recent, so don’t be afraid to ask new clients to review your products or services.
Be review worthy
When you provide world-class products or services, customers will naturally feel inclined to share their amazing experience with their close family friends and the Internet. Your product and services are already amazing, but you can take your customer service experience to the next level by adding multiple forms of consumer financing. With this small change you’re sure to make your clients so happy that they will want to tell the world. At Financing your Way, we have seen several of our clients improve their online reputation and being to generate positive reviews because of their ability to service more customers.
Make it easy
The attention span of the average customer is extremely short. The likelihood of your customers remembering a long and complicated URL address is extremely low. Take the hard work out of the equation by sending a reminder email and adding a simple link which they can click and be led to the review site. The easier you make it the more likely your clients will be to complete the review in a timely matter.
Learn from negative reviews
Critical feedback is never easy to swallow. When a customer leaves a poor review of your business, it’s hard not to take it personal or feel inclined to respond with negative feedback. Engaging in this type of discussion can make your business look less than professional. If you find yourself faced with a negative review, contact the client individually and attempt to fix the situation, and upon reconciling take the experience as learning lesson and do better in future client interactions.