Summertime means kids are out of school and need activities to keep them entertained.
Parents are more likely to purchase puppies and kitties in the summer as opposed to any other season because kids have more time to bond and learn responsibility. Here are a few ideas on how to ensure your pet store sells more this summer.
Hold a social media contest
Sponsoring a social media contest is a great way to generate excitement during a slow time in the sales season. Not only is a social media give-away great for engaging customers and increasing page views, but it also creates goodwill for your business. For best results, incorporate the season into your contest while personalizing it. For example, a pet retailer could invite customers to submit photos of themselves on the Fourth of July with their pets. You can offer a gift or discount to the winning entry. Because Facebook and Instagram tend to remain popular regardless of the season, pet store owners can be confident that social media contests will help them reach a wider audience and ideally boost sales.
Promote Summer Events and Holiday Specials
Just because major December holidays have passed doesn’t mean pet stores should hesitate to take advantage of seasonal marketing opportunities. To get started, brainstorm a list of summer events to highlight when promoting your products. Along with holidays like Flag Day and the Fourth of July, small businesses can look for marketing opportunities centered around popular summertime activities like cookouts, beach trips, and days at the baseball park. The idea is to provide readers with summer-themed content, such as blogs and social media posts, and use them to promote your relevant products and services.
Market Pet Store Financing
Summer spending leads customers to search for pet store financing to afford their dream puppy. Your pet business can offer flexible payment arrangements in the form of pet store financing by contacting Financing Your Way today. We can help you market to customers and train your staff on the proper way to introduce pet store financing.